Unveiling the latest project I’ve worked on for @lorecycle and their launch of the groundbreaking LoreOne – the most powerful road shoe ever created, and the world’s first 3D printed carbon hard-shelled shoe.
The main challenge of this project was to showcase the technology and materials involved in manufacturing the shoe, whilst creating an environment that reflects the philosophy behind the concept.
What a ride this has been, we are so excited and honoured to collaborate with all the masterminds behind this project!
Also, if you love cycling, go check Lore out, they have a limited Founders Edition of 277 pairs.